Mitsubishi Motors Philippines Corp. (MMPC) closed the first quarter of the year recording an impressive double digit growth of 21.7%. Sales for the first three months of the year totaled to 10,016 units compared to 8,230 units sold during the same period last year. For the first quarter MMPC was able to capture a 24% market share making it the second bestselling automotive brand in the country.
“We are truly delighted about our first quarter sales performance and how the total industry is growing. The increasing industry trend provides us confidence of meeting or even surpassing the target volume for this year,” MMPC, Executive Vice President for Marketing Mr. TaizoFuruhashi said.
MMPC recorded significant improvement in the car segment for the first quarter. The introduction of the Lancer EX 1.6 and Mirage last year strengthened MMPC’s presence in the car segment, dramatically increasing it to 587.3%. The Mirage also took the third spot in the list of bestselling passenger cars in the country. Demand for the Mirage is also expected to increase after being awarded recently by the Car Awards Group Inc. as the Car of the Year for 2012-2013. Meanwhile, the Montero Sport, Strada, Adventure and L300 continue to perform well on their particular segments.
“It is also encouraging to register double digit growth with the industry especially in our 50th anniversary year. We are confident that given an improved supply, new model introduction and upgrades and exciting campaigns slated for the coming months, MMPC will be able to keep its positive streak and maintain to be one of the top vehicle brand in the country,” Mr. Furuhashi, added.