Mitsubishi continues to make its vehicles available across the country. This time, the Japanese automaker will expand its presence in the Ilocos region with an upcoming dealership.

Mitsubishi Motors Philippines Corporation (MMPC) and its dealer partner, Northpoint Alliance Motor Corporation (NAMCO), recently held a groundbreaking ceremony for NAMCO's second 3S (Sales, Service, and Spare Parts) dealership located in Bantay, Ilocos Sur. NAMCO established its first dealership in Laoag, Ilocos Norte, and is now expanding its reach to serve more customers in the Ilocos region.

The groundbreaking ceremony was attended by Ilocos Sur Governor Jeremias Singson, Ilocos Sur Vice Governor Ryan Singson, NAMCO President Johanson Chua, and MMPC EVP for Corporate Division Tomoyasu Moriya.

The new dealership, which is strategically situated in Bantay, will provide customers in Ilocos Sur and nearby areas with easier access to Mitsubishi Motors vehicles, services, and after-sales care. With it, the expansion reflects both NAMCO’s commitment to continuous growth and Mitsubishi Motors’ dedication to reaching out to more Filipinos.

"With this expansion, we hope to strengthen our ties with the community and contribute to the economic progress of the region,” said Tomoyasu Moriya, EVP for MMPC.

The upcoming facility will include a spacious showroom, service bays, and genuine spare parts and accessories shop to meet the needs of Mitsubishi owners in the region. The new dealership is expected to be fully operational by Q1 of 2025.

“This new dealership is a testament to our belief in the strength of the Mitsubishi brand and our commitment to providing top-notch service to our patrons,” said Johanson Chua.