Mitsubishi Motors Philippines Corporation increases first half year sales by 0.5%
Mitsubishi Motors Philippines Corporation (MMPC) closed the month of June with a record monthly sales figure of 4,607 units. With it, the company was able to make a modest growth of 1.6% compared to the 4,535 units that were sold during the same period last year.
Passenger cars sales also increased by 32.3% with 1,499 units sold compared to 1,133 units sold during the same month last year. Moreover, sales for Fuso Trucks and Rosa Bus also posted increases, with the truck lineup gaining a 28.9% sales improvement while Rosa Bus sales grew by 25%.
Meanwhile, MMPC closed the first semester of the year with 25,198 units which ushered in a slight growth of 0.5%. In spite of this modest growth, MMPC was able to keep its number two position in the local automotive industry with a market share of 19.2%.
For the first half of the year, sales of Mitsubishi passenger cars significantly grew by 28.9%. MMPC sold a total of 8,002 units which accounts for 4,673 units of Mirage G4 sedan, 2,834 units of Mirage and 495 units of the Lancer EX. With this performance, MMPC also managed to become the second bestselling brand in the passenger car category in the first half.
MMPC’s performance was also complemented with the recently launched all new Strada. This new pick up model generated interest from both new pickup buyers and loyal Strada owners as it easily catapulted its way to becoming one of the favorite pickups in the market. MMPC sold a total of 2,495 Strada pickups in the market capturing 18% share of the total pick up segment.
“We are optimistic that sales will still accelerate for the remaining months given upgrades to our core models such as the Mirage, Mirage G4, Montero Sport and Strada. In addition, we will introduce attractive promotions and financing payment schemes making it more affordable for buyers to purchase the Mitsubishi vehicle they’ve always wanted,” said Mr. Froilan Dytianquin, MMPC’s First Vice President for Marketing Division.
MMPC aims to sell a total of 62,000 units for 2015 which will account for 20% market share.