Mitsubishi Motors Phils. Corp. (MMPC) ended July with a total of 3,275 units sold giving them a 15.7% growth for the month as compared to 2,830 units sold in June. The increase in sales is highly attributed with the launch of the Lancer EX 1.6 MIVEC last July, which boosted their sales in the compact car segment by 397.4%. Sales for the compact car category reached 189 units which is so far the highest monthly sales for them since January of this year.
The Light Commercial Vehicles also recorded an increase of 10.2% equating to a total of 3,021 units. Pajero sales also increased by 56.5%. Sales for Strada which is one of MMPC’s best-selling models also improved by 26.8%. Accordingly the sales of the locally produced Adventure and L300 models are very well sustained. Meanwhile, the Montero Sport remains to be the bestselling SUV in the country with a total of 7,863 units sold since the start of the year.
With the notable start for the second half MMPC is confident that it will continue to improve its market performance throughout the year. MMPC expects a comeback in the passenger car segment with the introduction of the Lancer EX 1.6 MIVEC and the soon to be launched all-new Mirage which was previewed at the recently concluded 4th Philippine International Motor Show.