Mitsubishi Motors Philippines Corp. (MMPC) closed November 2012 recording the highest monthly sales since 1995. In the November 2012 combined Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and Truck Manufacturers’ Association (TMA) report, MMPC registered total sales of 3,840 units capturing a 23.1% market share and keeping a strong post as the second industry leader in the country.
November 2012 sales also went up to 37.1% as compared to October while their year to date sales of 31,551 units reflected a 4.6% growth as compared to the same period last year.
MMPC remarkable 608.7% growth was brought about by the combined sales of the Lancer EX and the recently introduced Mirage with 1,219 units making them capture 20% of the market share for the passenger car segment.
During its introductory month, MMPC delivered a total of 1,098 Mirage units, mostly part of the pre-ordered units. The introduction of the Mirage also enabled MMPC to register exceptional growth of 58.5% in the passenger car segment compared to the same period last year.
Meanwhile, sales of several models also improved for the month of November. Fuso trucks sales also increased by 66% with 78 units sold compared to 47 units sold in October due to the improved availability of Canter trucks.
The Montero Sport continues to be one of MMPC’s bestselling models by being able to sell 3.4% more than the same period last year. Strada pick-up truck sales also improved by 25% in November and grew by 4% as compared to last year.
“MMPC and our dealers are indeed very ecstatic on the sales turnout and the exceptional market response on the all new Mirage, MMPC Vice President for Marketing Services, Froilan Dytianquin said. “We are also optimistic that this sustained market excitement over the Mirage will pave the way for MMPC’s strong return in the exciting passenger car segment.”