Mitsubishi Motors Philippines Corporation just took a big step forward for their automotive manufacturing operations in the country, one that will increase the locally-sourced content of one of the market's most popular vehicles.
The inauguration of the new Stamping Shop in MMPC's Santa Rosa, Laguna production facility means that Mitsubishi will not have to import pressed body and chassis panels for the Mirage, but will stamp them in-house straight from sheet metal. This represents an important step in Mitsubishi Motors' plans to expand its presence in the fast-growing Philippine automotive market.
Since its inauguration in January 2015, MMPC's Santa Rosa Plant has already provided 600 additional jobs.
With an annual 35,000 unit production capacity (2 shifts), the new Stamping Shop will enable Mitsubishi Motors to dramatically scale up local production of the Mitsubishi Mirage hatchback and Mirage G4 sedan, or Attrage as it is known in other markets.
"The opening of our new Stamping shop is the beginning of a new chapter in the story of Mitsubishi Motors’ operations here in Philippines. This Stamping shop enables us to turn the aspiration of localized production into a reality, further building our presence in the Philippines, at the same time as strengthening our offering to consumers," said Mutsuhiro Oshikiri, MMPC President and CEO.
As previously reported, the Stamping Shop houses a 2,000-ton stamping machine, the largest so far in the Philippines. The reflects the automaker's commitment to the localization of automotive manufacturing in the country.
Mitsubishi Motors is the the first car manufacturer to join the Philippine government’s Comprehensive Automotive Resurgence Strategy (CARS) program, it has forecasted domestic production of the Mirage and Mirage G4 models at 200,000 units by 2023. The Japanese automaker has also chosen the momentous occasion to announce that it has increased local content of the Mirage to 35 percent, and promised to increase it further to meet the requirement of the CARS program.
About the same time last year, MMPC presented the first locally assembled Mirage G4 sedan to President Rodrigo Duterte at the Malacañan Palace.