In spite of the supply constraints experienced during the start of this year, Mitsubishi Motors Philippines Corp. (MMPC) registered total sales of 16,956 units in the first half of 2012 representing modest sales growth of 0.5% compared to the same period last year. With these numbers, Mitsubishi remains to be the second best selling brand in the country as it cornered 23.3% market share based on consolidated reports of the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and Truck Manufacturers Association (TMA).
MMPC posted an increase in sales on several segments. The Light Commercial Vehicle segment with 16,198 units sold posting a growth of 28% as compared to last year's sales during the same period. Fuso Trucks and Bus sales also slightly increased by 6.7% while bus sales registered 53.8%.
Meanwhile, the Montero Sport remains to be the bestselling SUV and the second bestselling vehicle in the country with a total of 6,506 units sold for the first six months. As of June 2012 MMPC has sold more than 40,000 units of Montero Sport since its introduction in 2008.
MMPC remains to be positive that the second half of this year will result in higher growth for the Mitsubishi brand. Apart from the expected higher demand for the remaining six months brought about by higher consumer spending, aggressive bank promotions, lower interest rates and more OFW remittances, MMPC will be banking on its refreshed model line-up which will be introduced in the second semester.
This will include a stronger passenger car line up as MMPC introduces the new 1.6 liter Lancer EX this month and the eco-friendly and trendy all new Mirage which is expected to arrive this November.