Pick up sales continues to be strong as total sales for the month of September reached 925 units which is 12% better than August sales. Accordingly, September year-to-date sales now reached 8,431 units which is 41% up from the same period last year. Similar to Thailand, which is the 1-ton pick up capital of the world, pick ups particularly double cabs, remains to be popular in this market given its wide range of use whether as an everyday vehicle or for business. Additionally, the new generation pick ups have evolve with more advanced features (such as powerful common rail direct injection diesel engines, safety equipment, etc), better riding comfort, and offer more room for passengers similar to sedans and SUVs.

Mitsubishi Strada continues to dominate the double cab pick up sales with total sales of 1,998 units year to date capturing 24% market share, outshining competitive models.

With its fresh and exciting styling, superb running performance, best in class cabin roominess, a comfortable ride and SUV like interior styling and trim, who will not envy anyone who drives a Mitsubishi Strada?

From the hip and dynamic teens to the classy, young businessmen down to the not so old professionals and those who want to create a statement of fulfillment and almost everyone would love to own a Mitsubishi Strada. The Mitsubishi Strada has captured all ages in the market.

The all new Mitsubishi Strada was built not just as a pick up but also as an everyday work horse vehicle for business, family and recreation. It has the biggest cabin space in its class, passenger car levels of performance, road comfort and handling gives Strada the edge over the competition. It has strong yet economical Direct Injection Diesel Common Rail intercooled turbo diesel engine which ensures optimum power at all engine speeds while providing excellent fuel economy and greatly reducing gas emission through efficient fuel injection. With these features complemented with a gorgeous styling which always gets attention, a car enthusiast would indeed crave to own and drive one. Driving one will also let you experience endless road pleasures.

The Mitsubishi Strada is also beyond just good looks but also boasts of having the distinction of being the safest pick up in the market. The Strada scored a respectable 4-stars out of 5 in the Adult Occupant Protection category of both the 2008 European New Car Assessment Program or the Euro NCAP and its Australian counterpart the ANCAP. In this category, vehicles are tested to check if there is no passenger intrusion in the cabin after a frontal and side collision.

Mitsubishi's exclusive Reinforced Impact Safety Evolution (RISE) body and frame system greatly enhanced the survivability of its occupants. The RISE frame incorporates front and rear crumple zones with reinforced beams to absorb collision force and direct it away from the vehicle's interior. Aside from the RISE body, the Strada has dual-stage front SRS Airbags and seat belt pre-tensioners that react instantaneously in the event of a frontal collision and these greatly reduces the chance of passengers being slumped into the steering wheel or dashboard.

Accordingly, the Mitsubishi Strada also convincingly passed the Swedish 'Moose or Elk' test* wherein vehicles are subjected to do evasive maneuvers to determine if a vehicle has good stability. In the test, the Strada did not experience a hair raising moment balancing on 2 or even 3 wheels. This can be attributed to the suspension design and the low center of gravity of the Strada.

Mitsubishi Motors Philippines is strongly confident that with its most excellent qualities and great value for money the Mitsubishi Strada will continue to sustain its number one market position.