Mitsubishi's exclusive Reinforced Impact Safety Evolution (RISE) body and frame system greatly enhanced the survivability of its occupants. The RISE frame incorporates front and rear crumple zones with reinforced beams to absorb collision force and direct it away from the vehicle's interior. Aside from the RISE body, the Strada has dual-stage front SRS Airbags and seat belt pre-tensioners that react instantaneously in the event of a frontal collision and these greatly reduces the chance of passengers being slumped into the steering wheel or dashboard.
The Euro and Australian NCAP aim to provide motoring consumers - both drivers and the automotive industry - with a realistic and independent assessment of the safety performance of some of the most popular vehicles sold in these areas.
Accordingly, the Mitsubishi Strada also convincingly passed the Swedish 'Moose or Elk' test wherein vehicles are subjected to do evasive maneuvers to determine if a vehicle has good stability. In the test, the Strada did not experience a hair raising moment balancing on 2 or even 3 wheels. This can be attributed to the suspension design and the low center of gravity of the Strada.
The 'Moose or Elk' test have been used in Sweden for decades and popularized by the motor magazine Teknikens Värld. The Moose test is done on dry wide pavement, wherein traffic cones are set up in an S shape to simulate the obstacle, the road and its edges. When the driver comes onto the track, he quickly swerves into the oncoming lane to avoid the object and then immediately swerves back to avoid oncoming traffic. The test is repeated with an increased speed until the car skids down the cones or spins around. This usually happens at speeds of about 70-80 km/h (45-50 mph) in the best cases.
Accordingly, the Mitsubishi Strada pick up continues to perform well in the pick up segment, especially in the 4x4 category. March 2008 year to date sales saw the Mitsubishi Strada 4x4 recorded 322 units leading the 4x4 category with a 34% market share based on combined CAMPI and TMA sales reports. "We are pleased that the Strada is performing very well in the market. This can be attributed to the Strada's stylish and sporty exteriors, spacious and comfortable ride and great value for money given its unique features. And now, given this high rating safety rating from Euro NCAP and ANCAP, the market is assured that the Strada is also the safest pick up in the market today." Said MMPC's AVP for Marketing Services, Mr. Froilan Dytianquin.