MMDA Chairman Francis Tolentino signed the Metro Manila Outdoor Media Magna Carta on September 19, 2013, along with representatives of different outdoor advertising firms.
The Magna Carta provides guidelines that aim to ensure public safety, orderliness, and uniformity of outdoor billboard structures. Affected in the said document are the billboards, LED boards, and similar advertising signs found in the major and secondary roads and open spaces of the region.
Parts from the statement on the MMDA site are as follows:
“The agreement limits the size of all outdoor signs and structures to 216 square meters inclusive of the space required for the landscape or vertical gardens. 1/6 or 30 percent of the total area of the billboard shall be allotted for a landscape or vertical garden, while two full-grown sustainable trees shall be planted and maintained within the setback areas of billboard structures.
Further, ground signs and sign structures along EDSA, C-5, and Commonwealth Avenue should have a minimum height of 24 meters and maximum of 36 meters from the ground. The height limit for all other areas in Metro Manila shall be determined by the respective local government units.
Outdoor media advertising collaterals should also not obstruct traffic signs and landscapes. Likewise, the billboard and LED-board ban along Roxas and Macapagal Boulevards shall remain in effect.”
Among the parties present during the signing are officials from the Philippine Association of National Advertisers (PANA), Association of Accredited Advertising Agencies (4As), Media Specialists Association of the Philippines (MSAP), Adboard, and Outdoor Advertising Association of the Philippines (OAAP).