What better way to help children learn about road safety than having their favorite cartoon characters teach them about it in a fun manner?
The Metro Manila Development Authority (MMDA) has just partnered with Sesame Workshop, the non-profit educational organization behind the popular Sesame Street series, for a three-year educational campaign to teach children about road safety, waste management, and emergency preparation.
The collaboration aims to help children and their families learn more about safety on the road. Aside from that, children will also be informed on how to care for the environment and preparing for national disasters. The MMDA hopes that the children would grow up to be better citizens in the future by learning about such things.
“We are very excited about this initiative which focuses on children, the future citizens of Metro Manila. It is everybody’s responsibility to teach kids respect for the rules and compassion for the community, and we at the MMDA are proud to be with Sesame Workshop at the frontline of these endeavors. We hope that through our lineup of activities under this partnership, the kids will carry out these lessons throughout childhood and into their adult lives as well,” said MMDA chairman Danny Lim.
The partnership was launched today at the Children’s Road Safety Park in Malate, Manila. Inside the park, there are a number of miniaturized road models perfect for kids. They can get a guided tour to learn more about the traffic rules and regulations as well as “travel” around a miniature city complete with intersections, bike lanes, traffic signs, and even a roundabout. The latest highlight of the park, however, would be the MMDA x Sesame Street Wall Art which spans 500m long. Sesame Street figures are also expected to be built.
Within the three-year partnership, the MMDA and Sesame Workshop will be creating more street wall art, hold family fun runs and even create an MMDA Children’s Handbook. They also plan to partner with local LGUs to teach in public schools and hold mall tours as well to further the cause.
The Children’s Road Safety Park has been operational since 2012 and was recently renovated to feature the new Sesame Street mural and refreshed facilities. It is open to the public and is free of charge.