Eyeing on a new model
Mitsubishi Motor Philippines Corp. (MMPC) will stop local production of the Lancer when it moves to its new plant in Sta. Rosa, Laguna in January 2015.
MMPC says they will start importing the Lancer from Japan because it will cost much if the welding robots are to be relocated from its current plant in Canita, Rizal to Sta. Rosa. The company says the welding robots will be reconfigured for other purposes in the Cainta plant.
The Mitsubishi Lancer sells about 90 to 100 units a month and is competing against the Toyota Altis, Nissan Sylphy, Honda Civic, Mazda3 and Hyundai Elantra.
On the other hand, MMPC will increase local production of the Adventure and the L300. The company is also considering the possibility of producing a new model, either a sports utility vehicle or a small car at the Sta. Rosa plant, which the company purchased from Ford Philippines.
Hikosaburo Shibata, MMPC President and CEO said the type of vehicle to be produced will depend on the outcome of the automotive industry roadmap and the support offered to vehicle assemblers.
Shibata also said that production of the Adventure and L300 will be transferred from Cainta to Sta. Rosa starting January 2015.