Momo, which stands for Moretti-Monza,
started out as a small company that manufactures steering wheels for
high performance applications. Moretti's business soon ventured out into
making other racing equipment such as helmets, shift knobs, racing
shoes, racing suits, racing seats and other apparel.
Ferrari were the first to give Moretti's new company a break back in 1964, when John Surtees chose a MOMO steering
wheel for his Ferrari 158 F1 car, and subsequently
took the championship that year.
The man was also a racer at heart, driving sports cars in races such as the 24 hours of Daytona and the 24 hours of Le Mans. He and his team won Daytona in 1998, along with a victory at the 12 hours of Sebring. His team's colors are MOMO's traditional red and yellow.
Today, venture out into any car show, drag race or any other motorsport event it's almost inevitable that MOMO's steering wheels, shift knobs or suits will be there, a testament to Moretti's legacy.
SOURCE: Hemmings Blog