Motor Image, the exclusive distributor of Subaru vehicles across nine countries in Asia, and Motul, French lubricant specialist, have announced a new partnership to develop and supply a line of exclusive lubricants for Subaru vehicles in the region. Motor Image will be the first vehicle distributor that Motul has partnered with globally and will be offered in eight countries – Cambodia, Hong Kong, Malaysia, Singapore, Taiwan, Thailand, Vietnam, and the Philippines.
Under the partnership, Motul will be supplying specially developed and formulated 100% synthetic oils to Motor Image dealerships in these regions. These oils, which are developed in Japan, will then be used in all aftersales and service centers, giving customers access to premium lubricants at very competitive prices.
“Subaru has been closely linked with Motul since its motorsport racing days, and Motul is closely associated with the STI brand. At Motor Image, we have had an over 10-year relationship. Motul specially formulated lubricants for Subaru cars, taking into account the weather and other conditions, when we took part in the Asia Pacific Rally Championships. We are happy to partner Motul again, to re-establish a long-term relationship to provide the best quality products for our Subaru customers,” said Glenn Tan, Deputy Chairman and Managing Director of Tan Chong International Limited.
The first batch of products launched this January include Subaru Engine Oils by Motul in the following viscosity grades – 0W20 and 5W30. Both motor oils are 100 percent synthetic, developed in Japan, and available only at Subaru outlets in the region.
“Motul is very pleased to be collaborating with motor Image to provide an exclusive line-up of lubricant products and customer experience for its Subaru customers. We believe this collaboration will further strengthen its partnership with Subaru beyond just Motorsports,” said Masaki Shimizu, Chairman, Motul of Japan.
Aside from the Subaru-exclusive Motul oils, both companies will also be marketing other products and merchandise as part of their partnership. This is said to help enhance the customer experience in the region.
Subaru Engine Oils by Motul are now available across Subaru service centers in Hong Kong, Malaysia, Philippines, and Taiwan. Subsequently, the rest of the region will have to wait until March 2019.