Ford unveiled the Ford Atlas Concept at the 2013 North American International Auto Show to showcase the design, capability, fuel efficiency and smart technologies that will define future pickup trucks.
"The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup," said Raj Nair, Ford group vice president, Global Product Development. "With 36 years as America's best-selling pickup, we are absolutely committed to setting the agenda in the truck market."
Designers enhanced truck functionality, while creating new advanced features with multiple integrated tie-down points within the cargo box walls and load floor, along with 110-volt electrical outlets in the cargo box. An integrated roof carrying system and hidden extendable ramps also give the truck unique functionality for a variety of jobs.
The interior features 'Floating' instrument pods and glove-friendly buttons and controls keep the interior functional and ruggedly stylish.
The Ford Atlas Concept features a next-generation EcoBoost® powertrain with truck-enhanced Auto Start-Stop engine shutoff technology.
Unique to the Ford Atlas Concept is a combination of active aerodynamic elements that reduce wind resistance such as 'Active Grille Shutters' that automatically close to improve aerodynamics when cruising on the highway at steady speeds. 'Active Wheel Shutters' meanwhile are hidden beneath the wheels and automatically close at highway speeds to improve the aerodynamic quality of the truck. A 'Drop-down Front Air Dam' lowers at highway speeds to improve underbody airflow while it is raised durin low speeds to improve ground clearance.
Some more of its features are the auto-deploying running boards to help passengers get in and out of the truck and tucks in when running to minimize drag. A dual purpose tailgate step and cargo cradel is also installed to help lift and hold extra-long cargo items. A trailer backup assist system is also installed along with the dynamic hitch assist to help lineup the truck's hitch with a trailer coupling.
"We wanted the concept to reflect how Ford trucks help customers in both their worlds –professionally and personally," said J Mays, Ford group vice president and chief creative officer.
A video about the Ford Atlas and its innovative features can be seen below: