Ford Motor Company made a huge splash yesterday at the North American International Auto Show (NAIAS) 2017 with just one word, Bronco.
The automaker has announced that by 2020, the Ford Bronco will be back as a global mid-size 4x4 sport utility vehicle (SUV) and it will built at Ford’s Michigan Assembly Plant.
No specific details, specifications, dimensions were revealed for the upcoming Bronco but Ford did say it will be a body-on-frame vehicle. It will be positioned right below the Expedition.
Meanwhile, the Ranger we are all familiar with in the Philippines will be reintroduced to the U.S. market by 2019 and it will also be built in the same place as the Bronco.
It is expected that both models will share the same powertrain and platform.
“We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive. Ranger is for truck buyers who want an affordable, functional, rugged and maneuverable pickup that’s Built Ford Tough. Bronco will be a no-compromise midsize 4x4 utility for thrill seekers who want to venture way beyond the city,” said Joe Hinrichs, Ford’s president of The Americas.
The extremely popular Ford Bronco was launched in 1966, went through five generations before ending production in 1996. It was immortalized in history after it figured in a high-profile car chase between the L.A.P.D. and Hollywood actor OJ Simpson.
Note: Main image shows the Ford Bronco concept from 2004