Akio Toyoda, president of Toyota Motor Corporation (TMC), was on hand to unveil at the North American International Auto Show (NAIAS) 2017 what the automaker considers the best-selling car in America for the past 15 years and for good reason.

TMC has put together a good amount of resources to revamp the Camry after seven successful generations, reinvigorating it with a youthful, sporty design, a new set of powertrains to match its new platform, Toyota’s next-generation Human Machine Interface (HMI) and Safety Sense technology.

NAIAS 2017: Next-gen Toyota Camry sportier in style and performance

The 2018 Toyota Camry will adopt the ‘Keen Look’ design philosophy with a new curvaceous 1.6-inch-lower hood and a sleeker profile. Hip points of the occupants are lower by nearly an inch in the front and 1.2-inches in the rear. This effectively reduced the overall height of the vehicle by one inch to improve aerodynamics and lower the center of gravity without sacrificing interior space.

‘Catamaran’ accents and large side intakes highlight the front while the rear comes with smoke-tinted rear combination lamps.

The interior comes with a mix of colors and hues instead of a strict color profile, improved ergonomics and the rear-seating area comes with increased space thanks to a two-inch extension on the wheelbase.

Inside the 2018 Toyota Camry

Toyota plugs in a neat set of gadgets inside, including the latest Human Machine Interface (HMI) that can be accessed via a 10-inch color monitor, a seven-inch multi-information display positioned within the instrument cluster and an eight-inch audio/navigation display that also doubles as controls for the air-conditioning system. It will have the Toyota Entune™ 3.0 multimedia system with navigation and App Suite Connect, with audio coming out from a JBL premium audio system.

Three new powertrains will come with the 2018 Toyota Camry. A new 3.5-liter V6 with D-4S Fuel Injection and an all-new 2.5-liter inline-four gasoline engine, which comes paired to a new 8-speed Direct-Shift automatic transmission (8AT), and a next-generation Toyota Hybrid System (THS II) paired with a continuous variable transmission (CVT). The all-new 2.5-liter engine comes with Dynamic Force feature that focuses on higher torque, higher power and lower fuel consumption in total use range.

NAIAS 2017: Next-gen Toyota Camry sportier in style and performance

To heighten performance, the 2018 Camry comes with a new four-point engine mounting system to greatly reduce unwanted noise, vibration and harshness (NVH).

Toyota Safety Sense™ P (TSS-P) will come standard. It comes with a suite of safety features including Pre-Collision System with Pedestrian Detection (PCS w/PD), Full-Speed Range Dynamic Radar Cruise Control (DRCC), Lane Departure Alert with Steering Assist (LDA w/SA); and Automatic High Beams (AHB). Select models will also come with standard Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA).

NAIAS 2017: Next-gen Toyota Camry sportier in style and performance

All 2018 Camry’s have 10 standard airbags and Toyota’s Star Safety System™, which includes Enhanced Vehicle Stability Control, Traction Control, Electronic Brake-force Distribution, Brake Assist, Anti-lock Braking System, and Smart Stop Technology®. All Camry’s also come equipped with a standard backup camera.

“In order to create something that stirs people’s soul, we’ve laid out the concept of a new sedan that provides fun and excitement behind the wheel. In developing the next-generation Toyota Camry, we were able to start with a clean slate, which allowed us to create a true driver’s car,” said Masato Katsumata, the Chief Engineer of the new Camry.