Focused on safety
The new Ford Focus (Euro-spec) has just become the first car to receive four Euro NCAP Advanced Safety rewards, just a month after the Ford Ranger achieved an historic first by becoming the only pickup to receive a maximum 5 Star safety rating from Euro NCAP. The Ranger also achieved the highest score ever recorded by Euro NCAP for pedestrian protection.
"At Ford Motor Company we are committed to providing outstanding levels of safety for vehicle occupants, and it is immensely gratifying to have received two more Euro NCAP Advanced rewards with the new Ford Focus," said Stephen Odell, chairman and CEO, Ford of Europe.
Ford's award-winning Driver Alert system is designed to detect tired driver behavior, using advanced camera technology and on-board sensors to evaluate the driver's attention and response levels. Using this information, the system constantly computes how vigilant the driver is, and presents this rating via a display in the instrument cluster. If it detects the driver is fatigued and needs to rest, it will advise them, first with a soft warning and then with a harder warning.
Another technology cited by Euro NCAP is Ford's Forward Alert accident warning; a system that uses radar technology to scan the road ahead for slowing traffic. If it detects a braking, slower moving or recently stopped vehicle in front and it determines that a collision is likely, the system alerts the driver with an audible chime and by flashing a warning symbol in the instrument cluster. If the driver fails to brake immediately the system triggers brake support.
"As part of Euro NCAP's mission to promote important innovations in safety, we are rewarding Ford for its Driver Alert and Forward Alert systems on the Focus, making the car the first that offers four rewarded technologies," said Michiel van Ratingen, Euro NCAP general secretary. "Seeing a C-segment volume seller like Focus rewarded for various technologies clearly shows where Ford and the automobile industry is moving in Europe. Confidence is growing that driver assistance functions save lives and reduce injuries, the rewards emphasize the benefits for consumers."
The new Ford Focus is slated to make its Philippine debut sometime next year.