Everyone misses car shows, right? The reality, though, dictates that we’ll have to make do with virtual launches and events. This year, the 37th installment of the Thailand Motor Expo is ready to open its doors on Thai ground; but with travel policies becoming stricter following the pandemic, where does that leave those who make the yearly trip to The Land Of Smiles to see what’s new, hot, and up-and-coming?
According to the event organizers, the Motor Expo will also be launching in cyberspace. “The Motor Expo Online Platform is a parallel digital event that presents reviews of all cars and motorcycles exhibited at the event in Full HD videos of only 1.30 minutes duration each,” said Chalatchai Paphatphong, Vice Chairman of the 37th Motor Expo Organizing Committee in charge of General Administration.
Aside from on-site videos showcasing the numerous displays, the Platform also has a Buyer’s Guide function. Here, online viewers get access to brochures and information such as spec comparisons, and even a financing calculator for those looking to purchase. All the visitor has to do is click on what piques their interest, and someone from their brand of choice will get in touch with them.
While this next perk is for those who are physically at the event, it’s worth a mention. Anyone who expresses a lot of interest in a specific vehicle has an option to book what’s called an “Exclusive Visitor” package. With it, show-goers can tour the event as a VIP, benefiting from many privileges offered by the Organizer and dealers.
For what is the equivalent of roughly PHP 800.00, the package includes a booked appointment, an exclusive representative from the car brand/manufacturer to assist them, their own parking space, access to the Executive Lounge, and two VIP Passes for free admission every day.
Now, you’re probably asking this question; What does this have to do with the local motoring shows? Yes, the Philippine car show/exhibit scene has ground to a halt, but with some countries winning over the current global situation, perhaps we can pick up pointers from the folks in Thailand. It may be a long time coming before we can all congregate and ogle at cars and show displays again. If anything, the Thai Motor Expo Online Platform offers a lot that we’re sure local organizers can take some cues from our neighbor.
The Thai Motor Expo Online Platform goes live starting November 15, 2020, while the 37th Motor Expo opens its doors from December 2-13, 2020.