Jose Altoveros / Porsche | September 18, 2018 09:31
Would you rent your Porsche to someone else?
It's not easy to get behind the wheel of a Porsche. There's often the matter of having enough money to buy one or if you're lucky, you can borrow your friend's unit. In order to make it easier for people to drive one, Porsche themselves has launched two new pilot programs in the United States, giving people the opportunity to drive one without having to purchase or lease a vehicle.
Following the introduction of the monthly-based Porsche Passport, the German marque recently launched a new program called Porsche Drive and is available in Atlanta only. Unlike the passport which is a monthly subscription, Drive is similar to an on-demand car rental service. The cars are delivered to customers with a full tank of gas and has a minimum rental time of four hours. Porsche's entire model lineup in available to choose from with price varying per vehicle.
The other program is called Porsche Host and is a collaboration with the car-sharing company Turo. Unlike Porsche Drive, Porsche Host is only available in San Francisco and Los Angeles. Furthermore, the cars available for rent are personally owned units unlike the Drive and Passport programs which use factory units. Furthermore, the vehicles available in the Porsche Host program belong to customers who have been 'specially trained' on how to provide the Porsche experience.
“The collaboration with Porsche is a fantastic opportunity to reach a large number of enthusiasts via our marketplace”, said Andre Haddad, CEO of Turo. “I have always been a Porsche fan myself, and I enjoy the feeling of handing over the keys to my own 911 to another Porsche connoisseur for a short time.”
Porsche Drive will be available for Atlanta residents sometime this week. Meanwhile, Porsche Host will be available starting on October 8. Those interested may book for a Porsche using the Turo app or website for a day, a month or even longer.