New Toyota Corolla Altis Dominates Segment in April
The All new Toyota Corolla Altis dominated the compact small passenger car market in April based on the reports of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI). The Altis registered sales of 657 units last month, making it the leader in the small passenger compact segment with 42.6 percent market share. On a year-to-date basis, Toyota sold 1,257 units of the Altis since its introduction in March this year.
The Corolla Altis' strong performance contributed to Toyota's overall leadership for the month April. Toyota maintained its triple crown title by being number one in passenger cars with 1,670 units sold, number one in commercial vehicles with 2,371 units sold, and number one in total sales with 4,041 units sold last month. Toyota's cumulative sales for the first four (4) months of 2008 is recorded at 14,160 units.
Aside from the Altis, five (5) other Toyota models emerged leaders in their respective segments. Other passenger cars likewise soared high with the Vios leading the subcompact small PC at 833 units in sales. Despite stiff competitor efforts, the Camry remains to be the king of the midsize PC segment with 127 units sold.
Breaking down the April commercial vehicle market, the Innova, with 872 units sold, remains not just the leader in the mid-size multipurpose vehicle (MPV) category, but continued to hold the title as the country's best selling passenger car as well. Additionally, the Avanza dominated the compact MPV segment with sales of 476 units, fortifying Toyota's overall MPV leadership. Meanwhile, the Fortuner continues to lead in the sports utility vehicle (SUV) category with registered sales of 475 units in April.
With these achievements, Toyota wishes to thank its customers by extending its Toyota Savings Plus Promo, making the Toyota Innova, Avanza and Vios as affordable as P200 a day! Promo period is until May 31, 2008. To know more, please visit any of Toyota's 27 outlets nationwide or log on to www.toyota.com.ph.