Infiniti announced on the opening day of the 2013 New York International Auto Show that it has signed Formula One Triple World Champion Sebastian Vettel as the premium brand’s new Director of Performance. Vettel’s earlier collaboration with the brand has resulted in the Infiniti FX Vettel Edition and the recently revealed Q50.

“Sebastian’s talent and ability behind the wheel is unquestionable and his role in developing Infiniti vehicles has already proven invaluable. How many premium automotive brands can honestly say its vehicles have been developed alongside a triple World Champion? As our technical collaboration with Infiniti Red Bull Racing continues to deepen, so does our relationship with Sebastian who will be crucial to the development of our future vehicle line-up, ensuring Infiniti stands for passion and performance in a brand that challenges the status quo,” said Johan de Nysschen, Infiniti President.

Vettel played a major part in the developement of the Q50 by working closely with Infiniti engineers in Japan. His world-class chassis dyanamics, performance, and handling feedback provided engineers with the much-needed inputs to develop the performance sedan. Vettel along with teammate Sebastien Buemi were deeply involved in testing in Japan, the Nurburgring in Germany, and the Spanish Circuit de Catalunya.

“I am really happy to extend my relationship with Infiniti and become their Director of Performance,” said Sebastian Vettel.