After providing a glimpse of the their upcoming D-segment competitor, Hyundai's luxury brand Genesis has officially revealed the New York Concept at this year's New York International Auto Show. Billed by the company as a luxury sports sedan, the concept car hints at the future design direction called 'Athletic Elegance', along with the brand's new powertrain and interior technologies.

“The New York Concept is a progressive concept car that showcases the design quality of the brand. With its expressive volumes and refined design, the New York Concept truly embodies the 'Athletic Elegance,' that characterizes Genesis products and will continue to do so for future models that come from our luxury brand. Revealing the concept in New York is a fitting opportunity for GENESIS,” said Manfred Fitzgerald, Head of Genesis.

Rear quarter of the Genesis New York Concept

Starting from the outside, Genesis designers claimed the New York concept takes inspiration from both nature and modern luxury. Up front, the large signature grill paired with slim wraparound headlights give off an aggressive look. The side, on the other hand, feature muscular fenders and the long-hood design of the concept car. In addition, the short front overhang and long rear overhang highlight the sports sedan's performance credentials. Broad shoulder lines dominate the rear section of the concept car while the elongated taillights provide a stark contrast to its aggressive stance.

Inside, the Genesis has a 21-inch curved display developed by LG. It acts as the car's instrument panel and multimedia display though it still incorporate several analog gauges like the tachometer. Its open steering wheel according to Genesis, is ergonomically formed to provide better control and visibility on the instruments.

The dashboard, seats, center console and door trim are upholstered in tan leather while providing contrast are trim pieces and switches finished in aluminum. The center console houses the Central Control Panel that manages and controls most of the car's onboard features. It supports single or multi-touch finger swipes, handwriting recognition and hand gestures.

Aboard the Genesis New York Concept

Under the hood, the New York Concept is propelled by a hybrid powertrain that Genesis claimed will deliver the brand's balance sporty agility and refined performance. The 2.0-liter turbocharged GDi produces 245 PS along with 353 Nm of torque. It is then mated to an 8-speed automatic transmission. The concept's 0 – 100 km/h time and top speed figures were not revealed however.

Genesis has yet to state when will the production version of the New York Concept be revealed.