With the first-generation CLA approaching the end of its life cycle, Mercedes-Benz looks keen to give the the coupe-like sedan fresh and up-to-date with a second generation. And while they’ve given us a teaser of what’s to come, details of its actual debut seem to be a bit of an oddity. You see, the automaker plans to stage the 2020 CLA’s debut at CES 2019 – which is a tech show more than it is a show for cars.

Mercedes sets 2020 CLA debut for CES 2019

Apart from this photo of its evidently coupe-like roofline, details for the new CLA are very scarce at the moment. What we do know however is if we consider the fact that it will make its debut at a tech show the CLA will have loads to offer in terms of systems and entertainment. More specifically, it looks like the automaker will build upon the Mercedes Benz User Experience (MBUX) entertainment platform for this second-gen CLA.

If you’ll recall earlier this year, Mercedes introduced this system during CES 2018 as a successor to the outgoing MB Comand system. With its intuitive self-learning AI, the MBUX will supposedly cater towards every individual owner’s tastes and can adjust on the fly. Set to then be part of a production model, the MBUX was first released with the new A-Class this year. Some of its special features include improved voice command with speec recognition, 3D navigation, heads-up display and vehicle tracker.

As for the next-gen CLA's exterior styling, we need not go far as our eagle-eyed spies managed to take photos of a camouflaged prototype last March 2018. Despite the camo livery hiding its lines and shapes, the overall look of the CLA appears to be evolutionary rather revolutionary. Upswept headlights, along with what appears to be a bolder-looking front grill can be seen at the front of the new prototype CLA. Meanwhile, the rear could get a design overhaul with the introduction of new taillights derived from other models like the CLS.

Mercedes sets 2020 CLA debut for CES 2019

Seeing as the 2020 CLA will also be launched at CES 2019, the MBUX will likely be showcased as being fully integrated into a production model like the CLA. That aside, we’ll likely have to wait till the event itself to get more details about this upcoming sedan.