Crowdsourcing seems to be the ‘in’ thing for Japanese automaker Nissan as it gears up for its next crowdsourced ‘Project Titan’.
In 2012, Nissan USA launched ‘Project 370Z’ allowing Z and GT-R fans to customize a Nissan 370Z into a capable track machine. Last year, Nissan Japan turned to the crowd for its IDx concept cars which debuted at the Tokyo Motor Show. The full-size Titan pickup truck will be Nissan’s next project vehicle.
Last January 16, Nissan announced the ‘Project Titan’ during a special media event at the 2014 Shooting, Hunting and Outdoor Trade Show and Confererence in Las Vegas. Project Titan is Nissan USA’s second installment in its project vehicle series.
Fans of the Project Titan will build the ultimate off-road capable truck equipped with customized features designed to conquer any rough terrain. In determining the adventure that Titan will tackle, Nissan is urging shooting, hunting, and outdoor journalists to submit their ‘ultimate outdoor adventure’ via Twitter or video.
"Nissan is invested in designing the most innovative trucks ever. Projects like this allow us to gather input directly from industry leading media members and those companies that embrace an outdoor lifestyle in their work and play, helping us deliver trucks that buyers want to own," said Fred Diaz, Senior Vice President, Nissan USA Sales and Marketing, Parts and Service.
With that, Nissan has invited more than 2,500 journalists to participate in the first phase of Project Titan by submitting a video or twetting using #ProjectTitan. In the said activity, journalists were also asked to pick Titan’s ultimate adventure to test its durability in rough terrains. Nissan says Project Titan will be designed to meet the most challenging conditions.
For the following project phases, updates will be relayed via Twitter and Facebook. Nissan says the final phase of the Project Titan will involve putting a veteran behind the wheel alongside an outdoor oriented journalist.
The next-generation Titan truck will be equipped with an optional Cummins 5.0L V8 Turbo Diesel engine with up to 677 Newton-meters and over 300 PS.