Brent Co / Nissan Press | November 20, 2013 23:09
Nissan claims co-creation activity led to development of concept cars with unique identity
Nissan unveiled the IDx Freeflow and IDx NISMO concepts at the 2013 Tokyo Motor Show to appeal to 'digital natives' born in the 1990s. After being in the industry for 80 years, Nissan decided to make a fresh start with its new concept car called 'IDx' borne out of co-creation. The name is derived from 'ID' which means 'identification', and the 'x' a variable representing new values and dreams born through communication.
The IDx Freeflow measures in at 4100mm long 1700mm wide and 1300mm tall, the car is finished in white and flax and rolls on 18-inch chrome wheels. Powertrain options between a 1.2-liter to 1.5-liter 4-cylinder engine mated to a CVT.
The IDx Nismo is wider by 100mm to represent its low, wide stance. It is adorned with carbon fiber panels, a reverse slanted nose, and side-exit exhaust to exude its speedy race car characteristics. It is finished in matte white with crimson-colored accents and rolls on 19-inch wheels.
The IDx Freeflow represents a casual/lifestyle-focused vision, while the sporty IDx Nismo, looks as if it came directly from a driving simulator. Nissan’s new innovative product development methods aim to target younger customers with fresh and exciting ideas about the cars they want.
As a true car enthusiast, one could not help but notice the similarities of the concepts with the Datsun 510 Coupe, a variant of the Datsun Bluebird sold from 1968-1974. Incidentally, Nissan officially brought back the iconic Datsun marque this year. The Nismo version on the other hand looks very much inspired by the BRE (Brock Racing Enterprises) Datsun 510 race car campaigned by Peter Brock in the 1970s.