More than half of 150,000 unit capacity to be export to global markets
Nissan has opened its second production plant in Thailand for the 2015 NP300 Navara pickup truck. It has been designated as the production hub for Nissan's new generation pickup for export to 45 countries around the world.
Thailand is considered as a key market for Nissan's growth stategy in Asia; it now has two plants and an R&D center, and is one of the brand's key hubs for export and manufacturing.
The new 580,000 square-meter facility opens 2,000 new job opportunities with a total investment of THB 3.7 billion (approximately PHP 5 billion). At full capacity, it outputs 150,000 units annually; bringing Nissan's total production capacity in Thailand to 370,000 units. More than half of which will be destined for export to global markets. Nissan boasts of a localization ratio of 85 percent including its engine plant. Nissan has also invested THB 162M (PHP 220M) for the plant's 'zero discharge program' and recycles industrial wastewater through Reverse Osmosis.
"Thailand is the engine of growth for us in the region, so we're excited to be opening this second plant today that will produce our latest pickup", said Fumiaki Matsumoto, Nissan's Executive Vice President responsible for global manufacturing.
"The NP300 Navara is our most durable pickup, integrating the best of Nissan's technological know-how, design skills and 80 years of pickup production experience. With features such as LED projector headlamps with daytime running lights and the new 2.5L YD engine, I am confident this is going to be a popular model and will be our growth pillar in the region," said Takao Katagiri, Nissan's Executive Vice President responsible for Asia, Oceania and Japan businesses.
Production for the outgoing Navara was outsourced to Mitsubishi through a cooperation agreement which was supposed to involve a jointly developed pickup truck. The two manufacturers decided to go separate ways after disagreements in development strategies.