Nissan Philippines Inc (NPI) and the Department of Tourism (DOT) will continue to restore hope and optimism in the tourism industry with the renewal of their partnership for the Safe Trips campaign.
For Safe Trips’ next chapter, Nissan aims to intensify efforts in supporting local businesses and ramping up awareness on sustainable tourism. Set against the backdrop of Boracay’s pristine white sands, the Japanese automaker and the DOT celebrated this milestone with a formal agreement.
“Through this campaign, we have seen for ourselves that safety and responsibility are not obstacles to enjoying the beautiful destinations of the Philippines. In fact, they are important factors that make your trip a more enjoyable experience for you and your loved ones. This is an advocacy that we are excited to continue with the DOT,” said Atsushi Najima, president and Managing Director of NPI.
Together with the DOT, select media, and influencers, Nissan made the 12-hour land and sea journey to Boracay Island using the updated Nissan line-up of vehicles to promote and demonstrate long-distance land travel as a fun and exciting way to reach popular local destinations.
The road trip featured the Nissan Navara, Terra, Almera, and even the electric LEAF, each equipped with Nissan Intelligent Mobility features that represent the brand’s focus on safety and comfort, making them the perfect companions for any type of journey.
As part of this new chapter in its Safe Trips campaign, the brand brings the Nissan LEAF to Boracay in an effort to advance sustainable tourist destinations. With the capability of Nissan EVs to act as mobile storage batteries, Nissan showed how EV technology can also be a part of the tourism industry’s future by providing solutions in areas such as ecotourism as well as disaster resilience.
Since the campaign's launch in November 2020, Nissan and the DOT have developed educational and promotional content on how to safely and responsibly travel to local tourist destinations. This includes social media content that provides useful tips for land travel and updates on reopened attractions.
“The Department of Tourism gladly welcomes the renewal of its Safe Trips partnership with Nissan Philippines to continue the push to revive our tourism industry safely and responsibly. As more people travel to our tourist destinations all over the country, jobs and sustainable livelihoods are restored and created for millions of Filipinos,” shared Bernadette Romulo-Puyat, DOT Secretary.