AUTO INDUSTRY NEWS

Nissan Philippines opens new Sucat dealership

Nissan Philippines opens new Sucat dealership image

/ John Barney Biscocho | October 25, 2016 06:54

All-new showroom bears new Nissan Environment Design Initiative 2.1

Nissan Philippines Inc. (NPI) continues to expand their dealer network in the country with the opening of their latest showroom in Paranaque. Located along the stretch of Dr. A. Santos Avenue, the new Nissan Sucat dealership features the brand's new global retail visual identity called Nissan Design Initiative (NREDI) 2.1.

“This new visual identiy is intended to become more inviting to our customers and at the same time showcase Nissan cars at its most attractive and exciting way. It also gives our dealers a fresh, new look that projects a reinvigorated, stronger Nissan,” said Ramesh Narasimhan, NPI president and managing director.

According to Nissan, NREDI 2.1 aims to unify different markets / dealerships under one visual identity. Its philosophy centers on enchancng the Nissan customer experience through premium comfort and innovative services.

The ribbon cutting of the new Nissan Sucat dealership

Managing the new dealership is Tetra sales and Services Inc. (TSSI), who considers the opening of the new dealership a major milestone for Nissan and their company.

“With the implementation of NREDI 2.1 for the first time under our group, we at TSSI are proud to continue upholiding the driving spirit of innovation and excitement that is inherent in the Nissan DNA. We are also proud to say that, as the largest dealer group, we are committed to help boost a stronger consumer trust and confidence for the Nissan brand,” said Felix Limcaoco III, TSSI president.

Felix Limcaoco III, TSSI president

The new showroom, according to the company, is twice the size of a normal dealership with a total area of 781 square meters. It gets a variety of consultation areas along with a spacious lounge with a bar. Also present is an exclusive delivery area where clients can receive their brand-new car for the first time.

The new Nissan Sucat Dealership is located at 8390 Dr. A Santos Ave., BF Homes, Paranaque City