Nissan ASEAN revealed plans to expand Nissan Technical Center South East Asia (NTCSEA), its regional research and development arm, to accelerate R&D activities in the ASEAN region. The expansion includes a broadened scope of responsibility, the addition of new facilities and an increase of staff to significantly contribute to better addressing the need of customers in the region. This will allow for quicker alignment with market requirements, leading to the continued development of innovative and competitive Nissan products.
"Strengthening the regional R&D function will enhance product attractiveness, competitiveness and quality," said Nissan executive vice-president Mitsuhiko Yamashita.
The expansion of NTCSEA is an important step in solidifying the foundation for Nissan's growth objectives outlined in its mid-term business plan. The details of the expansion include:
- By 2015, for models marketed in the region, NTCSEA will be responsible for all research and development processes following the vehicle engineering design stage currently handled by the global R&D function in Japan. This expansion allows NTCSEA to better reflect the specific preferences of customers in the ASEAN region.
- With a total investment of 3.4-billion yen, by mid-2014, NTCSEA will add a test course, several testing facilities including chassis and engine dynamometers, and a new management office.
- Between 2012 and 2016, the workforce will be more than triple to 370, including an increase at NTCSEA's Indonesian branch. NTCSEA currently employs 219 staff.
"As Nissan’s footprint continues to expand in the region, it is even more important to strengthen our local R&D capabilities to better serve the growing customer base," added Yamashita.
NTCSEA’s responsibility covers ten countries and six production sites across the ASEAN region.