Last year, just when we thought that SUVs and crossovers are taking over, we covered an interesting insight from Nissan PH’s former president about sedans still being very much relevant to the market. An interesting insight, but more so now because it looks like his company is backing it up even further: Nissan comes out with an interesting result from a recent survey they’ve performed with younger buyers.
Apparently, according to Nissan’s survey, 8 out of 10 millenials prefer buying sedans over other conventional body types. Add to that another statistic of about 75% of people who don’t own sedans considering to purchase one and it looks convincing enough for Nissan to act upon. And act on it they will.
Nissan will be introducing a series of new sedan models globally that should cater to these potential customers. Six decades after launching their original saloon, the Prince Skyline, Nissan have had a host of sedans in their roster – most of which have stayed within the confines of the Japanese Domestic Market.
For now, the global market only sees models like the Altima, Almera, and Sylphy in production, meaning Nissan will have a lot of room to expand their lineup over the coming years.
“Our newest sedans speak directly to the needs of buyers, particularly young people who may be looking to buy their first car,” said Ivan Espinosa, Nissan’s corporate vice president of global product strategy and planning. “As some of our competitors walk away from sedans, we’re seizing the opportunity.”
A bold move by Nissan despite the obvious trend of crossovers and SUVs being more versatile. Let’s just hope it pays off for them.