The Nissan Leaf is taking its claim of being the ‘world’s cleanest car’ to the next level by going to Internet to promote the facts that it has zero-emissions and also uses Ultra-Ever Dry® paint to help repel almost any liquid that may come its way.
"The LEAF is already one of the cleanest vehicles around even without this incredibly innovative paint technology; that said, we're not afraid to get our hands dirty to take this to the next level. Getting fans involved via this social media campaign is a fun, creative way to show how the LEAF can stay clean no matter how dirty the world around it may be. A marriage with the Ultra-Ever Dry® exterior coating truly puts this LEAF in a league of its own, and we're excited to see where this technology can take us," said Pierre Loing, vice president, Product Planning, Nissan North America, Inc.
YouTube will kick start everything with the launch of ‘The Nissan Paint Prank’ where innocent bystanders will be caught watching in horror as a crew of painters ‘accidentally’ spill buckets of paint on the Nissan Leaf. The ‘punk’d-style’ video will also reveal in the end that everything was a prank.
On Instagram, netizens can join the ‘Guess the Mess’ challenge and take a wild stab in the dark as to what liquid was poured on the Leaf. After making a guess, fans will be asked to suggest a liquid to be poured next on the Leaf for the upcoming set of videos called ‘Will it Stick?’
Nissan will take all into consideration and film the videos of the fan-suggested liquids by next week.
A compilation video will be made at the end of the campaign and will be shared across all of Nissan social media platforms.
There are no immediate plans regarding the use of this paint technology on Nissan vehicles although the company is exploring the idea of offering it as an aftermarket option.