Bridgestone exhibited a concept tire at the 2012 Paris Motor Show that is made of '100% sustainable materials' as part of a new initiative to encourage sustainability.
The world's largest tire manufacturer is diversifying the regions where it produces natural rubber and also expanding the range of reinforced plant fibers it uses. Additionally, fossil resource based components such as synthetic rubber, carbon black and rubber compounding agents in the tire were synthesized from biomass.
Bridgestone has initiated productivity improvement measures for the technologies to begin mass production of these sustainable, quality tires. The tiremaker plans to make the sustainable material tires commercially available by 2050.
In addition, Bridgestone Europe have also announced a new 'AA'-rated tire, the Ecopia EP001S - the industry's first tire to be awarded two A grades in both fuel efficiency and wet grip in the new EU tyre labelling system, both in Japan and Europe.
The new EU tyre labelling initiative - to be launched November 1st this year - aims to allow drivers to make more informed decisions when purchasing tires based on fuel efficiency and reduce emissions across the products lifetime cycle.