When you think Peugeot, you think quirky cars and crossovers with a healthy dose of style. A pickup isn't exactly the type of vehicle you'd associate with the French brand. But that's about to change in the next decade.
By 2021, Peugeot will be entering the pickup truck arena. This comes after Peugeot brought in a new senior vice president for Groupe PSA's Light Commercial Vehicles Business Unit. Xavier Peugeot, the new head of the said division, stated the brand's intention right after his appointment. Not only that, they're also thinking of adding more commercial vehicles to the entire Peugeot, Citroen, and Opel divisions. Does this mean we'll see an Opel pickup as well?
But back to Peugeot, they said that the pickup they will be releasing will fight in the one-ton class. That means it's set to go up against the likes of the Toyota Hilux, Isuzu D-Max, and Ford Ranger, to name a few. Aside from the announcement, the automaker hasn't mentioned any other details surrounding their pickup, nor shared plans how to go about it.
One possibility is an in-house design that will be built by Peugeot, for Peugeot. That being said, the French automaker doesn't have a vehicle that could possibly suit pickup duty. All of Peugeot's current products utilize a unibody design rather than body on frame. If Peugeot really wants to make an impact on the pickup market, it's likely they'll go for the latter.
Another way Peugeot could go about it is through their partnership with Toyota. For a couple of years now, Toyota and Peugeot have been co-developing commercial vehicles together. Toyota made the Proace and, in turn, also assemble its Peugeot counterpart, the Traveller. Peugeot later returned the favor with the Partner/Rifter, which they also assemble for Toyota as the ProAce City.
With that in mind, it is likely that the Peugeot pickup could be based on the Hilux. Given how strong the French-Japanese partnership has been, that possibility could be a reality. It remains to be seen what exactly this Peugeot pickup will be like, but it will be an interesting addition to range.