Think European car and one would typically think they're expensive and priced out of their usual competition. Peugeot is one of the brands trying hard to remove that stigma with the launch of the 2020 5008 crossover. How so?

They just slashed off a million pesos off the initial price tag of the 5008. So from Php 3,190,000, it down to a more within reach price of Php 2,190,000. That's because, like BMW Philippines, this new lion is built in Malaysia and sourced from there. That also gives Peugeot the chance to add even more kit to the 2020 5008.

2020 Peugeot 5008: Now (much) more affordable image

Some of these upgrades include a new set of 18-inch alloy wheels, as well as a full leather interior. They even threw in a full-length panoramic glass sunroof standard to sweeten the deal. Also standard is LED ambient lighting in the cabin to spruce up the interior. For added convenience, a power tailgate has been added and it even comes with a hands-free opening system. Simply wave your foot by the bottom of the bumper and it opens for you. Like the first release of the 5008, the 2020 edition still seats seven, making it one of the few in its class to have this feature

2020 Peugeot 5008: Now (much) more affordable image

While those changes don't really alter the looks of the crossover, it's the safety tech that gives the 2020 5008 a much better value proposition. For the first time in the Philippine market, this model now comes equipped with Peugeot's Advanced Driver Safety Assistance Systems or ADAS. It's a safety suite that includes active blind spot detection system, advanced driver attention alerts, lane keeping assist, speed limiter, and adaptive cruise control.

The engine on the other hand has been carried over from last year's model. It's a 1.6-liter, turbocharged four-cylinder engine. Power is rated at 165 PS and puts out 240 Nm of torque. Shifting is done via a six-speed automatic transmission.

At Php 2,190,000, its price now on par with its top-of-the-range Japanese competitors. The 2020 Peugeot 5008 is up against the likes of the Honda CR-V SX i-DTEC (Php 2,138,000), and Toyota RAV4 LTD (Php 2,203,000).