The sales figures of the Philippine automotive industry are on record highs again in July.
Based on combined sales reports for July 2014 from the Chamber of Automobile Manufacturers of the Philippines, Inc. (CAMPI), the Truck Manufacturers Association (TMA) and the Association of Vehicle Importers and Distributors (AVID), the cumulative growth of the Philippine auto industry is is rated at 29.5% compared to the same period last year. The industry was able to register 23,741 units in July 2014 as opposed to 18,332 units sold in July 2013 (+5,409 units, 29.5% growth).
CAMPI and TMA sold a total of 20,730 units in July 2014 versus 15,689 units during the same period last year, giving the two groups a combined growth rate of 32.1%.
AVID sold 3,036 units in July 2014 (see note below) versus 2,802 units in the same month last year, giving them a growth rate of 8%. Check out the table below:
Based on the figures, Toyota is the clear leader with a record breaking 10,079 units in sales, the first time that a local car maker entered the 5 digit range in monthly sales. Toyota execs cite the strong sales performance of the Vios and the Innova in the market, propelling TMP to a commanding 42.5% share in the auto industry. The figure represents a growth of 3,991 units or a 65.6% increase in sales.
In second is Mitsubishi with 3,776 units sold in July (+3.5%). MMPC now has a market share of 15.9%. In third is Hyundai with 1,952 units in sales (+5.9%) for a market share of 8.2%. Interestingly Ford is inching closer towards Hyundai as the Blue Oval reported 1,723 units sold; a staggering 35.3% growth in sales.
Honda sprang a surprise in July as the company was able to sell 1,353 units (+7.1%). It is the first time in 2014 that Honda registered a growth in monthly sales compared to the same month the previous year, enabling the company to take the fifth spot in July. The move meant that Isuzu, at 1,012 units sold (-7.5%), slides down to sixth.
Two hard chargers took up the seventh and eighth spots in the industry for July - Kia and Chevrolet. Kia was able to sell 828 units in July for a massive growth rate of 48.7%, but Chevrolet is hot on their heels at 729 units sold and a growth rate of 108.3%. In ninth and tenth are Nissan with 637 units (-7.9%) and Suzuki with 579 units (+9.2%), respectively, followed by Mazda at 340 units (+22.3%) and Subaru at 253 units (-21.4%)
In the premium sector newcomer Volkswagen was able to leapfrog ahead of Peugeot, as the German brand sold 57 units versus 40 from the French. The Chrysler, Jeep and Dodge group sold a total of 31 units while Volvo is at 9.
In the luxury sector BMW still leads the way at 60 units followed by Lexus at 44 units and Mercedes-Benz at 25 units. The PGA Cars group reported 20 units total, while Mini sold a total of 17 units.
So far these three main Philippine auto industry groups (CAMPI, TMA and AVID) are the only ones who report official sales figures. AutoIndustriya.com will begin collating sales numbers from other independent distributors (such as the Chinese brands, Indian brands) soon.