PH auto sales at 26,818 units, surges up 33.85% as industry tries to reach 2020 target

Consolidated sales of Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), Truck Manufacturers Association (TMA), and Association of Vehicle Importers and Distributors (AVID) members 26,818 units in September 2020, up 33.85% from August's 20,036 units with the continued resumption of economic activity.

“CAMPI remains optimistic that the automotive sector will recover until the end of the year amid the new normal environment as the industry posted a double-digit growth in September,” said Atty. Rommel Gutierrez, CAMPI president.

Passenger car (PC) sales totaled 9,690 units, covering 36.13% of the market. Passenger car sales surging 48.55% compared to 6,523 units in August. Commercial vehicles (CV) continued to take a larger share of the market at 17,058 units or 63.87% of the market; up 26.75% from 13,513 the previous month.

Light Commercial Vehicles (LCV) led the CV subsegments, comprising 79.38% of CV sales with 13,596 units sold; 26.26% more than last month's 10,768 total. AUV/MPV segment sold 2,672 units, up 32.28% from 2,020. Truck and bus sales were mostly down. Light truck sales surged by 35.93%, selling a total of 454 units compared to the previous month's 334 unit total. Category 4 Heavy Duty Truck and Bus sales went up to 322 units (-36.44%) compared to last month's 236 units. Category 5 Heavy Duty Truck and Bus slid 45.81% with 84 units sold compared to 155 units the previous month.

Sales performance was mostly positive for all brands in September. Mitsubishi Motors (MMPC) led the banner for the industry with an impressive 105.4% increase, Toyota (TMP) sold 32.5% more, and Ford Philippines improved anew with 27.6% more. The top three decliners were Geely (SGAP) with a 6.7% decline and Nissan (NPI) with a 0.8% decline.

As the last quarter sets in, industry players rush to increase sales with exciting promotions and new model releases in hopes to meet its revised sales target by the end of 2020.

“We had to restore consumer confidence quickly and decisively so the auto industry could get back on track and bounce back strong. We aim to sustain this momentum till the last quarter of the year as we continue to reinvent ourselves, innovate, and capture our customer’s imagination. This will put us in a great position as we start afresh in 2021,” AVID president Ma. Fe Perez-Agudo said.

The top five performing manufacturers for the month of September were:

Toyota – 10,616 units (39.59% market share)

Mitsubishi Motors – 5,384 units (20.08% market share)

Hyundai – 1,924 units (7.17% market share)

Nissan – 1,866 (6.96% market share)

Suzuki – 1,706 units (6.36% market share)

After nine months, Toyota Motor Philippines Corporation continues its commanding lead of the market. Mitsubishi Motors Philippines Corporation follows in second, Nissan Philippines Inc. in a strong third, Hyundai Asia Resources, Inc. is in fourth, and Suzuki Philippines remains fifth overall.