Kia marked its first entry to the Philippine midsize segment with the new generation Optima, which premiered at the 2012 Philippine International Motor Show. The D-segment model completes Kia's line-up in all car segments. Local distributor Columbian Autocar Corporation (CAC) is confident that the Optima's distinctive styling and upscale interior will make it stand out among the midsize sedans already available in the market

For its exterior, the Optima exudes an athletic confidence from every angle and shut line - its raked roofline, the high and pronounced shoulder line of its sculpted flanks and its extended wheelbase are complemented by boldly flared wheel arches and a shallow glasshouse that create a saloon with a muscular and self-assured stance.

Longer, wider and lower than before, the Kia's coupe-like profile is enhanced by the sweeping chrome arc that flows from A to C pillar, a distinctive design motif that visually lowers the car further still and enhances its cab-backwards proportions.

Spacious, and with class-leading levels of safety and luxury equipment, the Optima's intelligently configured and driver-oriented cabin underlines this newfound poise and presence.  Modern standard features such as steering wheel mounted controls, six-way adjustable driver's seat with power lumbar support, leather seats, panoramic sunroof, glove box cooling, automatic climate control, rear park assist, illuminated vanity mirrors and a trip computer further expand the cabin's luxurious qualities.

Under the hood is a 2.4L Theta II Gas Engine with Dual CVVT, a maximum output of 180 ps @ 6,000 rpm, and a maximum torque of 23.6 kg-m @ 4,000 rpm. The engine will be mated to a 6-speed automatic transmission.

Consistent with CAC's recent agressive pricing strategy, the Kia Optima 2.4 EX will retail for a very competitive price of PhP1,480,000.