Ever since Polestar became an independent automaker, the Swedish brand has produced some of the sleekest looking vehicles on the market today. However, the brand's styling is still very much based on Volvo's current design language; not surprising especially since the brand is jointly owned by Volvo and Geely.
However, it seems Polestar will soon be having its own identity as seen in the new Precept concept.
The Polestar Precept concept looks unlike any other Volvo offered today. It also doesn't look like the Polestar 1 and Polestar 2 sold by the automaker themselves. Despite that, the Volvo lineage is still evident. For example, the signature Thor's hammer headlights are still there but are now split by bodywork. Meanwhile, the body is more rounded and dramatic.
Up front, there's no big grill since the Precept is a pure electric vehicle. Instead, it features a transparent panel what Polestar calls a SmartZone. The SmartZone houses all the vehicle's sensors for various safety systems. Notice the disc-shaped thing on the roof? That's a LIDAR pod that provides the concept better vision all around. Speaking of vision, there are not traditional mirrors here as cameras have been fitted in its place.
At the rear, there's a one-piece LED strip that runs the width of the concept which acts as taillights. Interestingly, while the front is closed off, there are various vents at the rear and even an integrated diffuser.
Aside from the exterior, the Precept also shows off Polestar's future interior. The cabin is lined using sustainable materials. As such, the panels and carpets are made from various materials including PET bottles, cork and reclaimed fishing nets to name a few. Polestar says that the use of sustainable materials contributes to 80% reduced plastic waste over conventional interiors.
In front of the driver is a 12.5-inch digital display that shows various vehicle parameters and information. Front and center is an even larger 15-inch screen that links to the driver display via an illuminated blade. Both are powered by Android and developed in collaboration with Google. Polestar also says that the logo holographically floats inside a solid piece of crystal between the rear seats.
No powertrain details were revealed as the Precept concept is essentially a design study to showcase the future styling of Polestar. As such, don't expect to see it in dealerships anytime soon or at all. Instead, we'll probably see design elements make it into other future Polestar production models.