AUTO INDUSTRY NEWS

Polestar splits off Volvo into standalone performance EV brand

Polestar splits off Volvo into standalone performance EV brand image

Jose Altoveros / Polestar, Volvo | September 28, 2017 09:22

Polestar to focus on high performance electric vehicles

Earlier this year, Volvo Cars confirmed that Polestar, their in-house performance arm, would be launching a wide range of high performance electric vehicles in the upcoming years. At the same time, Volvo also announced personnel changes within the group. Thomas Inglenath, senior vice president of design at Volvo, will be Polestar's new CEO, replacing Nick Connor. Joining him is Jonathan Goodman, who will become COO of Polestar.

Now, Polestar officially bids farewell to Volvo as they end an era. The in-house tuner posted on its Instagram an image with the word 'The End', signaling the two groups association for almost two decades. Rather than being under Volvo, it seems as Polestar will soon become a standalone brand focused only on performance oriented EVs.

As for their high performance EVs, Polestar has been quiet about details, and has not announced when their first vehicle will debut. Based on their annoucement earlier this year, Volvo stated that more information regarding Polestar's future would be revealed in October. This could hint at a possible new concept by Polestar.

Polestar has been Volvo's performance arm since 1996, but was only fully acquired last 2015. Together, the two released high performance Volvos tuned by Polestar in the form of the Volvo S60 and V60 Polestar.

The brand will now be sitting along side Volvo, Lynk & Co. and Lotus under Geely's global brand portfolio. Despite the separation, there will still be Polestar-tuned Volvos, except they will be labeled under Polestar Engineering.