Seoul, South Korea: where everything about technology and the modern world come together (okay, maybe only second to Japan). Porsche: a German sports car brand that hold history and the way to the future in very high regard. Bring them together and you get the 8th and newest Porsche Studio in the world.

Based in the bustling Gangnam district in Seoul, Porsche Studio Cheongdam aims to go beyond the traditional showroom format by providing a wide range of experiences in their customers’ daily lives.

Porsche goes Gangnam Style with new dealership image

The 1,060 square meter expanse offers customers a journey from the history of Porsche, all the way to how they see their future in the automotive world. Digital ambient screens provide a relaxing atmosphere when inside, while the Interactive Heritage Wall and race cars on display provide customers a way to experience the Porsche brand heritage and its history in motor sports. 

“In the Porsche Studio Cheongdam we attached great importance to a special brand experience – combining the historically based core of Porsche and today’s digital world,” says Matthias Becker, Vice President Overseas and Emerging Markets Representative at Porsche AG. “With an atmosphere that is exclusive and relaxing at the same time, our eighth Porsche Studio will be a “place to go” for all fans of the brand.”

Porsche goes Gangnam Style with new dealership image

To mark this successful partnership and opening of the Cheongdam Studio, an exclusive font was also developed by Porsche Korea. Featuring a design that includes the philosophy and meaning of motor sports, and the embodiment of race tracks’ bends and curves, the typeface was used as a starting point for the opening of Porsche Studio Cheongdam.

Alongside the strengthening of the German brand’s presence is the operational leadership of a Korean expert. The daily works of Porsche Studio Cheongdam will be carried out by authorized Porsche Korea dealer Stuttgart Sports Cars Ltd (SSCL). “We are proud to be in charge of operating Porsche's new futuristic brand space,” said Jong Han Yoo, CEO of  SSCL, and added, “We will make this a special studio where we can share the passion pursued by Porsche, an unrivaled sports car brand, with our customers.”