After first making its world debut as a concept car during the 2014 Paris Motor Show, Toyota Motors Europe (TME) has confirmed that the CH-R will be arriving at this year's Geneva Motor Show in production form.

To be built at Toyota Motor Manufacturing Turkey (TMMT) in Sakarya, Turkey, the new hybrid crossover will be a significant addition to the facility as it will be the first time that the factory will produce a hybrid-powered vehicle.

Its hybrid powertrain, however, won't be produced at the Turkish facility. Instead, it will be built at Toyota Manufacturing UK (TMUK) in Deeside, Wales. Exact details about the said power unit remains a mystery though the concept car did make use of a 'full hybrid system'. There is also no word if there will be a standard combustion engine or plug-in hybrid in the works.

“I am extremely pleased to be able to announce this expansion of our local production in Europe. The crossover market has been booming and will continue to grow in Europe and elsewhere. We are entering the C-segment crossover market with a fantastic product and with a hybrid powertrain from the start. This will provide our European operations with further perspectives for sustainable growth. I have full trust in our team members in Turkey and the UK to apply their skills and quality mind-set to building what will be a very exciting product,” said Dr. Johan van Zyl, TME President and CEO.

It will be built alongside the current Corolla Altis and Verso nameplates. Underpinning the CH-R will be Toyota's new global architecture (TNGA), the same platform the new Prius also uses.

The Toyota CH-R is set to be revealed on March 1, 2016.