Ram Truck is paying tribute to the five branches of the US Military with a special edition pick-up truck. Simply called 'Built to Serve', the limited Ram 1500 honors the U.S. Army, Air Force, Navy, Marine Corps, and Coast Guard.
Now on its second iteration, the new limited edition Built To Serve features a nautical-inspired theme, along with a bespoke black interior with a distinct Light Ambassador Blue contrast stitching. But what do these special trucks have that others don't beside those previously mentioned?
For starters, each Built to Serve 1500 is only available in exclusive paint finishes. These include Anvil, Billet Silver, Ceramic Gray, Diamond Black, Flame Red, Gator, Patriot Blue, and Tank. Each color is limited to 1,000 examples only. For those that prefer something a bit more exclusive, there's the Bright White and Spitfire paint finishes that are limited to only 500 examples each.
All Built To Serve models will also come with an all-black front grill and surround, black bumpers, black bezels for the exterior lighting, black badges, and dual four-inch black exhaust tips. 20-inch alloy wheels with a unique Technical Gray finish, along with decals of the US flag and 'Built To Serve' placed on the rear quarter panels, complete the exterior look of the special 1500 pick-up.
Inside, each 'Built To Serve' truck comes with unique interior décor similar to those found on the exterior. These include the U.S. flag on the seat backrests, as well as a dashboard decal that shows 'Built To Serve'. Buyers can also specify their own patches – regimentals, flags, names, or slogans.
The Built To Serve pick-up truck is available with a wide variety of engines and powertrains. This means it's available with either the 3.6-liter Pentastar V6, the 5.7-liter and 6.4-liter HEMI V8s, or the torque-rich 6.7-liter Cummins turbo-diesel inline-six.
Other extras present on this special edition Ram 1500 include all-weather floor mats, all-terrain tires, skid plates for the front suspension, steering gear, fuel tank, and skid plate, tow hooks, heavy-duty front shock absorbers, electronic-locking rear axle, and hill-descent control.
With only 10,000 units to be built, this could be one of the most collectible Ram 1500 pick-up trucks available in the market.
Interestingly though, Ram didn't include a version that honors the newest U.S. uniformed service: the U.S. Space Force.