Anton Andres / Audi | July 09, 2015 06:50
Audi to expand lineup with niches and volume sellers
With Mercedes-Benz and BMW expanding their product portfolios with more practical cars, Audi has begun talks on expanding the product range with the A3 and TT models. A new A3 is set to arrive around 2018.
Audi has only recently expanded the A3 lineup with the introduction of the A3 sedan. The A3 sedan has proved to be a big success, particularly in the North American market. Audi sales in the US market shot up to 23% higher when the A3 sedan was launched, giving the Ingolstadt based company reason to expand the A3 lineup even further. It has been reported that the Sportback (5-door) will carry on while the 3-door models may soon be discontinued.
Audi reportedly plans to replace the three door with Allroad and MPV models. With Mercedes-Benz and BMW coming up with MPV'S, Audi is looking in to a way to the newly formed luxury compact MPV market. As for the A3 Allroad, it will most likely get the same treatment as the A4 Allroad and A6 Allroad.
The TT lineup is also being considered for expansion. Back in 2014, Audi unveiled the TT Sportback concept. It was a 5-door version of the standard TT coupe but there is currently no word if Audi will be making a production version of the TT Sportback. It has also been reported that the TT might be getting a crossover model. Also last year, Audi showed the world the TT Offroad concept. Like the TT Sportback, it has yet to be green-lighted for production.
Source: Automobile Magazine