Anton Andres / BMW Press | August 14, 2017 11:29
Is BMW expanding horizons for the 1 Series sedan?
With the introduction of the BMW 1 Series sedan last year, the C-segment luxury sedan took the mantle of being the brand's smallest four door. During its launch, BMW was adamant that it will stay as a China-only model. Now, it appears that the German automaker is reconsidering that decision.
Speaking to Automotive News, an insider from the company said that it may come to the North American market by 2019. While the insider did not go into detail, this decision may also see the C-segment luxury sedan make its way to more markets in the future. It is likely that the decision to offer the 1 Series sedan to other markets is due to the fact that Audi and Mercedes-Benz offer sedans of this size globally.
The C-segment sedans from Mercedes-Benz and Audi are the CLA-Class and A3. Since its introduction in the US, Mercedes-Benz has sold over 96,000 CLA-Class sedans from 2013 to 2016. Since it shifted to a sedan body, Audi has sold nearly 90,000 A3s from 2014 to 2016. Also, Mercedes-Benz has told their dealers that they will be bringing in the 2018 A-Class sedan to the US. Perhaps these figures, plus Mercedes-Benz's push towards the entry-level market, is what influenced BMW to consider the 1 Series sedan for North American consumers.
During its development, the 1 Series sedan also underwent extensive testing in Europe, indicating that it might be offered to that market as well. Motor1 Brasil also reported that the brand's smallest sedan is also being studied for Brazil after it was spied testing in the country.