Fresh from its global debut last week, the crossover-inspired version of the 2017 Ford Fiesta could have opened up the automaker's eyes to a segment with plenty of potential.
Dubbed the Active (pictured above), this new sub-line of Ford's small hatchback could see other models follow suit as crossovers. The move to build more crossovers was confirmed by Joseph Bakaj, VP for Product Development at Ford Europe.
The Ford Fiesta Active is one of the five variants introduced to the Fiesta line. These include the Titanium, Vignale, ST Line and the standard model. Ford calls the Fiesta Active a crossover and gets a distinct look from the rest of the lineup. It gets more ground clearance, body cladding surrounding the lower half of the car, faux skid plates and a pair of roof rails. Expect other Ford hatchbacks and wagons to get the same treatment.
Jim Farley, CEO and Chairman of Ford Motor Company Europe, said that he believes the Fiesta Active will not affect the sales of the EcoSport, another crossover based on the Fiesta platform. Speaking to Auto Express, Farley said, “I don’t envisage there being any real crossover between Fiesta Active customers and EcoSport buyers. We have the Ecosport as a B-SUV - but I really think the Active could be enough of an SUV for a lot of people, particularly those who just want a higher seating position more than really high ground clearance”. Farley added, “I think we’ll continue to look at this. The Fiesta is going to be step one, and we’re bringing it to the market next summer, so we’ll know more there”.