Will we be saying ciao to Chrysler soon?
According to Automotive News, we might be as early as tomorrow. The publication reports that "a source told a European colleague" said that Fiat Chrysler Automobiles (FCA) CEO Sergio Marchionne would take out the 'C' bit of FCA.
If true, it will be a sad day for the motoring industry. However, from a business standpoint, the move appears to make sense. At the moment, Chrysler only produces two cars, namely the Pacifica minivan and the aging 300C sedan which, in its current generation, has been around since 2011 although its roots go as far back as 2005. With no other models in the range, or in the pipeline coming soon, the looming possibility of the brand's discontinuation seems possible.
Of course, the (possible) demise of Chrysler won't spell the end of Dodge. To quote Marchionne during the 2018 North American International Auto Show, “Our commitment [to passenger cars] continues to be quite strong, especially when it comes to Dodge. We have found a way to play in the passenger car side with Dodge in a very clear way, and we're very uniquely positioned. I don't think we're going to abandon that market”.
With that, Dodge, along with Jeep, will continue to live another day. Dodge has five cars in their stable while Jeep also has five vehicles in their portfolio.
Automotive News also reports that, should Chrysler be axed, resources will be allocated to Jeep. Unlike Chrysler, Jeep is coming out with a range of all-new models, kicked off by the 2018 Wrangler. A Grand Wagoneer is coming soon, so is a yet to be named B-segment crossover.
Source: Automotive News