With Hyundai creeping upmarket with the Genesis luxury brand, Kia is planning to build a sporty, youth oriented image with their next range of vehicles before the decade ends.

Kia Novo concept

Kia insiders told Reuters that the company aims to debut a rear wheel drive compact sedan by May 2017. Codenamed the the CK, Kia aims to sell 60,000 units in its first year of production and will go head to head with the like of the BMW 3 Series and Mercedes-Benz C-Class. Last year, Kia's UK boss Paul Philpott said that these cars will not share any of the current platforms Hyundai and Kia have at the moment. Philpott also said the upcoming rear wheel drive sedan will base its looks on the 2011 GT concept.

Kia followed up four years later when they unveiled the Novo Concept during the 2015 Seoul Motor Show. Kia officials said that the Novo hints their new design language for their next generation models. The Novo Concept is said to be aimed at urbanites, saying that it establishes as calming environment with its uncluttered lines and minimalist interior. During the Seoul Motor Show Kia said that the Novo will not make it to production but it appears that decision has been reversed.

Kia Stinger GT4

In addition, Kia is also planning to introduce a rear wheel drive sports coupe by 2020. The company unveiled a sports coupe during the 2014 North American International Motor Show called the Stinger GT4. In Kia's words, the Stinger GT4 concept “harks back to the days of affordable sports cars”, with the Mazda MX-5, Toyota GT86 and Subaru BRZ as its prime competitors.

Philpott says the two rear-driven models will be oriented towards the US and Europe. A mid-sized rear wheel drive sedan is slated for 2020.