The Lamborghini Urus crossover is still being developed by the Italian automaker but the company is already conjuring up several variants of the upcoming crossover including a fire-breathing Superveloce (SV), a hybrid model and a more luxurious model.

According to AutoCar UK, Automobili Lamborghini CEO and President Stephan Winkelmann stated they have more than enough ideas for the upcoming Urus and that they are already evaluating them.

“We have more than enough ideas, but it is too early to confirm anything. All options are possible and we will work on evaluating them in the run-up to launch. If our customers want to see something, we’ll do our best to meet their needs,” said Winkelmann.

Moreover, the distinct exterior design of the original concept will be carried over for the production version but the interior will be revamped to provide a more usable, roomy and comfortable cabin for the occupants.

“The Urus must be capable of being a family’s first car all year round. It must have drivability, comfort, roominess and more,” added the CEO.

Side and rear quarter view of the Lamborghini Urus concept

With the Urus now a top priority, the Lamborghini Asterion (the company's first plug-in hybrid) has been shelved indefinitely in favor of the crossover. However, the plug-in hybrid technology found on the Asterion may be borrowed as the automaker is also considering a plug-in hybrid model for the Urus.

The luxury variant was not detailed however.

In review, the upcoming Lamborghini will be the company's second overall SUV as it is the spiritual successor of the infamous LM002. Compared to its rugged predecessor, the Urus will be more of a road-going performance crossover but will still be equipped with the company's all-wheel drive system.

It is slated to have its world debut sometime in 2018.

Source: AutoCar UK