Anton Andres / Manufacturer Press | October 11, 2017 13:19
BMW and Lexus keen to take luxury sales crown away from Mercedes-Benz
Lexus, the luxury division of Toyota, made great strides from January to September of 2017. The Japanese automaker reported significant growth as they inch closer to stalwarts BMW and Mercedes-Benz in the luxury car sales race. Both Lexus and BMW saw sales rise while Mercedes-Benz sales dip slightly.
Despite being down by 1.7 percent, Mercedes-Benz is still the leading luxury car brand with 242,250 cars sold for the first nine months of the year in North America alone. However, these sales figures exclude the Sprinter and V-Class vans. According to Mercedes-Benz, the sales slip was attributed to the recent hurricanes in Florida, Texas and Puerto Rico. The best-sellers from Mercedes-Benz for the past nine months are the GLC and GLE crossovers while the C-Class continues to be the brand's sales leader.
Mercedes-Benz may have taken the luxury sales crown from BMW at the start of the year but Bavaria is keeping close to the leader. BMW is about 22,000 units away from Mercedes-Benz. The brand believes they can close in on Mercedes-Benz by the end of the year with the introduction of the X3 in the US market by next month. BMW adds that the strong demand for the all-new 5 Series, as well as the solid increases from the 4 Series and X4, will help them reach their target.
However, it appears that Lexus is poised to take second place away from BMW. At just over 500 units behind the German marque, Lexus' 1.5 percent gain slashed an over 1,700 unit gap between them and BMW. The lone Japanese automaker in the top three said that it's their luxury crossovers that helped them rise in the sales charts. "Lexus sales traditionally shift into high gear as we head toward the end of the year, and we are buoyed by three consecutive months of sales momentum.” added Jeff Bracken, general manager of Lexus.
Source: Automotive News